01
Systems over screens
I don't design isolated screens. I map how the pieces connect — flows, states, dependencies — before touching high-fidelity.
Product Designer building scalable systems across high-traffic retail and conversational platforms
I design at the intersection of clarity, behavior, and code. Turning complexity into experiences that just work.
Case studies
Invoicing Platform
Redesigning a mission-critical invoicing journey used by 184K+ monthly users — reducing average session time from 35 minutes to under 3 minutes.
UX Research · Interaction Design · UX Writing
WhatsApp Business Platform
Transforming an agent-assisted support channel into a scalable self-service product serving ~29K daily users — designed entirely without a traditional interface.
Conversational UX · Product Design · UX Research
Contact Center Sales Platform
Designing Liverpool's next-generation sales tool for 40+ agents processing millions in daily revenue — from an undefined brief to a validated, production-ready system.
Systems Design · Enterprise · UX Research
My approach
02
Language as a design material
Some of my most demanding work has no visual layer at all. Conversational products taught me that clarity of language is as critical as clarity of layout.
03
Clarity over volume
Less navigation, fewer steps, simpler language. Good design removes what doesn't need to be there, without losing what makes the experience feel considered.
04
Constraints are inputs, not blockers
Technical limitations, operational dependencies, and organizational resistance are all part of the design problem, not obstacles to the design solution.
About
I'm Armando, a Product Designer based in Mexico.
I ask a lot of questions before opening Figma. Especially when the problem sits where users, operations, and technology pull in different directions.
That's the kind of work I've been doing at Liverpool, designing their billing portal, a sales tool for call center agents, and a WhatsApp customer service channel where language is the primary design material. Before that, at Ilum, I shipped across fintech, logistics SaaS, healthtech, and consumer apps.
What drives me is the distance between how hard something is to build and how effortless it should feel to use. In a past life I wrote code — and it shows.